STRATEGIC MANAGEMENT OF THE MARKETING POLICY OF THE EXAMPLE OF BANDEROL LTD
 
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VASIL LEVSKI NATIONAL MILITARY UNIVERSITY, BULGARIA
Publication date: 2019-01-25
 
Przegląd Nauk o Obronności 2018;(5):161–168
 
ABSTRACT
The purpose of the present study is to analyze the strategic management of the marketing policy of the Bulgarian market of an international company which has already five years presence in our country - BANDEROL. The company is headquartered in Bulgaria but has a presence in a number of European countries. The tasks are placed to achieve the objective related to clarify theoretically some basic aspects of marketing policy, presentation of the company "excise stamp", analysis of the main activities in the quality of goods company, and analysis of marketing policy company.
 
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